When you’re launching an MVP, you want to build just enough to test your idea with real users, get feedback, and improve.

That’s why the tools you use early on matter more than many people realize. Choose a stack that slows you down or requires too many decisions, and you risk running out of time or money before you even reach users.

According to CB Insights, 35% of startups fail because there is no market need for their product or service, while 38% fail because they run out of cash or fail to raise new capital. By getting your product in front of real users early, you reduce the risk of building something no one wants. You begin validating assumptions straight away, learning what resonates, what doesn't, and where the real value lies.

At the same time, launching quickly means spending less upfront. You avoid wasting months of runway on features users may not even need. Instead, you're investing in traction, iteration, and insight. That lean approach helps you preserve capital and gives investors confidence that you're building with focus, not guesswork.

Node.js and Ruby are both popular choices for building web applications, but they serve different needs.

With Node.js, you’re working with:

• A flexible, JavaScript-based environment that gives you full control, but also more setup work
• Dozens of decisions to make around architecture, libraries, and tooling
• A lightweight core that requires manual integration for features like authentication or database handling
• Community-led patterns that vary across projects, making onboarding and maintenance harder
• A fast runtime that excels at real-time apps but demands more engineering discipline to stay organised

With Ruby, you get:

• A complete framework with everything you need to build a web app out of the box
• Clear conventions that eliminate guesswork and let you focus on real product features
• A proven ecosystem designed for rapid development, clean code, and long-term scalability
• Built-in support for common needs like authentication, jobs, and testing from day one
• A stable, opinionated structure that helps teams collaborate and scale without chaos

Node can work well if you already have a strong preference for JavaScript across your entire stack. But when your goal is to launch quickly and reduce complexity, Ruby is built for the job.

We’ve specialized in Ruby for a reason. From quick launches to clean architecture, see what’s possible with our Ruby development.

At atEnbi, we’ve had projects where we’ve been able to build and launch fully functional MVPs in weeks using Ruby. These weren’t scrappy demos. They were polished, scalable, and ready for real users. That’s hard to beat.

Ruby gives you the speed to ship fast and the structure to keep what you build. The same framework that gets your MVP out the door also supports clean, well-structured code as your product evolves.

We’ve seen Ruby projects expand from first launch to multi-year platforms without needing a major rebuild. New developers can step in and understand the structure easily. Features are simple to extend or refactor. And because so much comes built-in, your team can keep moving without getting bogged down in constant decision-making or plugin management.

By contrast, Node often demands more hands-on architecture. That can be fine if you have a large team or very specific needs. But for startups or lean teams, it can lead to delays or technical debt that slows you down later.

We don’t choose Ruby because it’s a trend. We choose it because it works.

Time and again, Ruby has helped us deliver fast, stable MVPs for startups across different industries. It lets us build quickly without cutting corners. And it helps our clients start learning from users sooner, which means they can pivot, grow, or scale with confidence.

Take a typical project: a founder comes to us with a vision and a rough product outline. Using Ruby, we're often able to go from concept to working MVP in a matter of weeks, not months. With built-in tools for authentication, background jobs, and database management, we can focus on the core features that actually bring the product to life.

And Ruby keeps getting better. The latest version, Ruby 7.1, introduces even tighter Hotwire integration, native encryption support, and smarter background job handling. It brings the speed and polish of modern frameworks like Next.js or Laravel, but with the maturity and stability that comes from nearly two decades of evolution. For us, it’s the best of both worlds: modern dev experience with proven architecture.

We’ve also seen how Ruby makes handover and team growth smoother. When new developers join the project, the clear conventions and folder structure mean they can get up to speed quickly. That clarity helps reduce technical debt and makes it easier for teams to scale their product with confidence.

There’s no one-size-fits-all tech stack. Every project is different. But when your goal is to move at pace, learn quickly, and build a solid foundation for growth, Ruby is still hard to beat.

At atEnbi, we use Ruby not because of habit, but because it’s proven. It gives our clients the edge they need in the early days of building something new, and it helps us deliver MVPs that are fast, focused, and ready for what comes next. 

We’ve helped startups and growing businesses bring their ideas to life time and time again. Our team has deep expertise in Ruby and a strong track record delivering scalable MVPs that perform under pressure. Every project is grounded in technical excellence, strategic thinking, and a clear focus on helping clients move forward with confidence.

Thinking about your own MVP? Let’s talk. We’re happy to share what’s worked and help you launch smarter.